Blood Concept. Four New Unisex Fragrances Based On Blood Types.

Founded in Italy by Giovanni Castelli and Antonio Zuddas (shown below), Blood Concept is a collection of four different fragrances dictated by blood types.The website says "Filled with legends and meanings, blood is soaked with mystery‚ fascination and respect. it’s the most tested and studied part of human body and it guards a multitude of secrets that reveals our inner and unique way of being.