It's About Time. Nike's Back to the Future Shoe, Campaign and Charitable Auction.

To raise funds for Michael J. Fox's Foundation for Parkinson's Research, Nike designed 1500 pairs of Nike MAG shoes based on the kicks worn by Fox's character Marty McFly in the original movie, "Back To The Future" to be auctioned off on ebay and at select Niketown stores.The project consists of the shoe auction, a short film, poster designs, ceramic models of the shoe, souvenir pins and