Prius Goes Plural and Creates A People Person To Introduce The New Models.

The original Toyota Prius, now in its third generation, is being joined by three new models; the Prius v coming in fall 2011, the Prius Plug-in and the Prius c Concept- both coming in spring 2012.To introduce viewers to the growing Prius Family from Toyota, Saatchi LA devised an unusual effect for a television commerical, creating one metaphorical person by assembling 18 different human bodies -