Prius Goes Plural and Creates A People Person To Introduce The New Models.

The original Toyota Prius, now in its third generation, is being joined by three new models; the Prius v coming in fall 2011, the Prius Plug-in and the Prius c Concept- both coming in spring 2012.To introduce viewers to the growing Prius Family from Toyota, Saatchi LA devised an unusual effect for a television commerical, creating one metaphorical person by assembling 18 different human bodies -

Kia uses Nail Art in a Stop-Motion Animation Film to Market the Picanto.

To market the new KIA Picanto, Kia Motors of Korea came up with a novel way to say "small." Using painted fingernails as stop motion animation to serve as a metaphor for packing things into a small vehicle.The project took 25 days (and nights), 900 fingernails, 1200 bottles of nail polish and 2 hours to complete each piece of nail art.The result is a video (cut as a :21 second teaser, a 1:13