Two Beautiful Bottles and Two Short Films For Bottega Veneta's First Fragrance Launch.

Italian brand Bottega Veneta, long known for their stylish and beautifully crafted leather goods, has launched their first women's fragrance with films by Bruce Weber and Christian Weber and with two different but equally beautiful bottle designs; one for the Murano Parfum and the other for the eau de parfum.The Films:Captured by Bruce Weber under the artistic direction of Bottega Veneta's

Rihanna For Emporio Armani's New Fall Underwear and Lingerie Ad Campaign.

Each year fashion brand Emporio Armani chooses a new celeb to be scantily clad in their black and white ad campaign for underwear and lingerie. Shot by Steven Klein, this year's sexy siren is Rihanna, replacing last year's Megan Fox and David and Victoria Beckham.Taken in a black Lincoln Continental in New York, Rihanna's photos by Steven Klein (shown below) were just unveiled to the

Kmart Hips Up Their Image and Asks You to Show Us What You Got In A New Campaign.

Seems that Kmart has finally killed off that terrible talking blue lightbulb- or at least I hope so. Their big new fashion marketing effort created in conjunction with Minnesota based Peterson Milla Hooks, "Money Can't Buy Style," is complete with new logo, a new attitude, new music and a new blog.Debuting in the fall of 2011, the new campaign is aimed at empowering customers to embrace their

Kia uses Nail Art in a Stop-Motion Animation Film to Market the Picanto.

To market the new KIA Picanto, Kia Motors of Korea came up with a novel way to say "small." Using painted fingernails as stop motion animation to serve as a metaphor for packing things into a small vehicle.The project took 25 days (and nights), 900 fingernails, 1200 bottles of nail polish and 2 hours to complete each piece of nail art.The result is a video (cut as a :21 second teaser, a 1:13